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Welcome
Trusted Customer Loyalty Expertise.
We enrich and fortify your brand's transactional & emotional relationship with your customers
About Us
Founder & Chief Customer Engagement Officer
Richard Schenker is a leading expert in the discipline of customer engagement. For three decades, he has been a strategic advisor to over 50 iconic brands across many key business sectors.
Richard has designed, renovated, and managed world class loyalty programs, partnerships and customer experience solutions in the following sectors: grocery, pharmacy, athletic apparel, specialty retail, departments stores, fuel & convenience, quick service restaurants, financial services, automotive, travel & hospitality, food & beverage, and technology & entertainment. His experience and know-how is unparalleled in the industry and spans across proprietary, coalition, and partner loyalty programs.
Prior to founding Loyal Strategy Consulting, Richard spent the first half of his career on the client side with Hudson's Bay Company and Shoppers Drug Mart in high profile loyalty leadership roles. He was the chief architect of the iconic Optimum Program. During the next portion of his career, Richard held several senior loyalty leadership roles with LoyaltyOne, (owner and operator of the Air Miles Reward Program) and Bond Brand Loyalty. Richard is a renowned customer engagement author and contributor to many leading publications, podcasts and interviews. For more information, please visit: linkedin.com/in/rschenker
Loyalty and CX consulting experience with a roaster of brands like no other.
Richard Schenker has provided renowned strategic Loyalty and CX thought leadership and counsel to this incredible roaster of leading brands across just about every business vertical.
Our Mission
We provide our clients with data-driven thought leadership and Loyalty & CX solution designs that foster reciprocal and everlasting brand-customer loyalty.
Our Approach
We are collaborative, methodical, and practical thinkers that push the boundaries of what may be possible for our clients' brands.
Our work is evidence-based and grounded in human neuroscience behaviours. We design brand enriching, customer enthusiastic, operationally pragmatic, strategically differentiated, and financially accretive loyalty and CX solutions that stand the test of time. We place your valued customers' needs at the centre of our design thinking and calibrate that with your business imperatives and priorities.
We offer a wide array of customer engagement strategy services that permit our clients to rapidly and profitably grow the strategic and financial relationship with their customers.