Don't just take our word, listen to what others have to say.

"Richard is one of North America's preeminent experts in customer loyalty. Leveraging over 30 years of experience he has advised companies across numerous verticals on how to develop sound customer strategies and programs which enhance customer relationships and profitability. His involvement in some of the industry's leading loyalty schemes and brands has provided a wealth of knowledge which is invaluable to any organization looking for help with customer segmentation and strategy, loyalty program design/operations, data analytics and marketing communications."

"I've had the pleasure of working with Richard as a client for nearly five years. Richard was a true partner and one of our trusted advisors. We worked together from conceptual program design through post launch evaluation and evolution, launching JOURNIE Rewards at Parkland. At each stage he provided valuable insights and strategic guidance. I would gladly work with Richard again and recommend his services for new clients."

"I have had the privilege of working with Richard on several projects over the past decade and I can state without hesitation he has brought a thoughtful, strategic, and practical approach to each of these projects. Richard is a true Loyalty Marketing Strategist, and has brought forth ideas and frameworks which have pushed our thinking and imagination on how we can engage with our audience. Richard’s work has been meaningful as we seek to nurture one-time buyers into lifelong brand advocates."

"I have had the pleasure of working with Richard for many years. When it comes to loyalty and consumer engagement, Richard is extremely knowledgeable and deeply experienced. He has successfully led dozens of strategy and design assignments, synthesizing contributions from large cross-functional groups and disciplines. Richard is very bright and highly collaborative, and is a terrific mentor/manager and a respected leader. And more than this, he's a wonderful human being."

"Richard is a highly professional and extremely capable CX strategist with an unparalleled expertise in Customer Engagement, Data & Analytics, Loyalty Program Design - and most importantly - Loyalty Program Monetization by building an ecosystem of loyalty partners that offer enhanced value proposition to members thereby delivering higher recency, frequency & monetary value. As a leader, Richard practices humility, clarity of vision, strategic thinking that he translates to quick tactical actions. In every interaction I have witnessed Richard embrace evidence-based decision making with a focus on reducing "insights to action" lag. He is extremely client centric, placing his clients first in everything that he does. It is an honour to have worked with him and to have learned from him."